Vendor Integrated Partnership (VIP)
Brighton Cromwell was founded as a distributor into the DLA marketplace specializing in kits, Made-To-Print items (MTP) and older, harder to find naval components. As the company matured it became recognized as a value added distributor of military specific spare parts in the DLA aftermarket. To fuel growth Brighton Cromwell began working closely with key suppliers to analyze their current market share, better understand their full capabilities and identify areas which they could potentially sell existing or new products into federal markets. This proved to be an immediate success and Customized Distribution Services became a core piece of Brighton Cromwell’s business, forming the backbone of what is now known as the Vendor Integrated Partnership (VIP) program.
Working closely with VIP’s, Brighton Cromwell creates customized strategies to manage and grow the military aftermarket for key suppliers and partners. Each of these VIP’s work closely on a daily basis with an assigned account representative from Brighton Cromwell to ensure all expectations are exceeded and all processes are transmitted attentively. The first step is to create a profile to identify opportunities that meet the vendors’ capabilities. This profile is managed within the proprietary SEDNASearch system and helps ensure these key vendors see every opportunity in a timely manner. Each day SEDNASearch imports requirements from numerous US Government ordering activities (including but not limited to DIBBS, ASFI, NECO, FedBizOps) and screens them against all Partner Profiles. Brighton Cromwell account representatives work aggressively in order to secure an award for their VIP accounts. Brighton Cromwell also provides customized distribution services to select leading manufacturers supporting the US Department of Defense and foreign military parts after-markets. Current VIP accounts include AM General, BAE Systems, Terex, AeroControlex and Essex Electro.