Brighton Cromwell President/CEO Rob Van Etten Named a 2013 Pro To Know

February 20, 2013

Randolph, NJ--(Feb. 20, 2013)--Brighton Cromwell, LLC President and CEO Rob Van Etten has been recognized as a "2013 Pro to Know" by Supply & Demand Chain Executive magazine, an international B2B publication that provides mission-critical editorial to address the issues and challenges of the supply chain.

Honoring the supply chain’s best and brightest, Supply & Demand Chain Executive’s "Pros to Know" include professionals proactively working to improve their business’s functions in a number of categories—including manufacturing and production output; procurement; logistics; risk mitigation strategies; sourcing; financial operations; packaging and distribution; transportation; and much more.

Brighton Cromwell CEO Van Etten has led the defense supply chain company through tremendous growth since taking over its leadership in 2005 by designing systems to meet the complex procurement needs of the U.S. and international Military markets that help control costs and streamline operations. Today, Brighton Cromwell is the largest supplier of kits to the Defense Logistics Agency Land Attachment for the efficient overhaul, upgrade and repair of military tactical vehicles, and the company is recognized among the most innovative and fastest-growing defense companies in the United States.

Known as an industry leader in both Supply Chain and entrepreneurship Van Etten drove the development of a proprietary supply chain system SEDNA to better serve customers. SEDNA features patent pending sourcing technology that enables Brighton Cromwell to quickly and accurately source routine and hard-to-find military parts. Brighton Cromwell is recognized among the fastest-growing technology companies in New Jersey (#1 in 2009 and #5 in 2010, NJ Biz); is listed on Deloitte’s "Technology Fast 500TM (2009 and 2010); and Entrepreneur Magazine’s Hot 100 (2008), placing #21 as the fastest-growing government contractor in America. The company also has been named on the Inc. 5000 (2008-2010).

"The number of issues that can present themselves in one’s business truly run the gamut—from a dysfunctional product component found within a manufacturer’s tier three level of the supply chain to clarifying a business’s procurement strategy for reduced costs," said Barry Hochfelder, Editor, Supply & Demand Chain Executive. "It’s not always initially clear as to how broad the scale of the supply chain and its challenges really is. If there are those present in the industry who are working to overcome such issues and grow the global supply chain at the same time, they should get the recognition they deserve for their achievements."

Now in its 13th year, the Supply & Demand Chain Executive "Pros to Know" awards recognize both ends of the supply chain. This includes honoring the "providers," which includes individuals from software firms, service providers, consultancies or academia who helped their supply chain clients or the supply chain community prepare to meet industry challenges. This also includes honoring the "practitioners," e.g., those supply chain executives who demonstrated leadership by managing risk in the supply chain; provided competitive advantage; and delivered value to the bottom line.

Supply & Demand Chain Executive issued a call for entries in Q4 of 2012. Beginning in January 2013, the publication’s editorial selection committee reviewed close to 400 entries to find the applicants that best fit the criteria.

Its proprietary supply management technology suite, SENDASearch™, allows BC to meet the complex logistics and procurement needs of the U.S. and international military markets with uncompromising precision and reliability. BC is certified to ISO 9001: 2008 for quality management, and certified to AS9120A for Aviation, Space and defense distributors. BC’s corporate headquarters and warehouse distribution center is located in Randolph, New Jersey.

About Supply & Demand Chain Executive

Supply & Demand Chain Executive is the executive's user manual for successful supply and demand chain transformation, utilizing hard-hitting analysis, viewpoints and unbiased case studies to steer executives and supply management professionals through the complicated, yet critical, world of supply and demand chain enablement to gain competitive advantage. Supply & Demand Chain Executive is a publication of Cygnus Business Media. Visit us on the Web at and on smart phones and tablets at

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Brighton Cromwell, LLC (BC) is a certified small-business supply chain integrator providing procurement, logistics and kitting services to the U.S. Department of Defense, international militaries, and prime contractors worldwide. BC has established relationships with numerous manufacturers, leading industrial supply companies and Original Equipment Manufacturers (OEMs) to successfully manage thousands of contracts. Brightons’ ability to efficiently source parts and equipment, provide kitting solutions and deliver products anywhere in the world make it the perfect partner to support any US manufactured weapon system. Brighton Cromwell is BC is certified to ISO 9001: 2008 for quality management and AS9120A for Aviation, Space and Defense distributors.